About Us

At Premier Eyecare you’ll find a caring team of professionals dedicated to providing the highest quality of personalized eye care for the whole family. We value our patient relationships and strive to improve quality of life and vision wellness through uncompromising service and state-of-the-art technology. Dr. Brent Fry and his staff are a close-working team dedicated to serving the people of Knoxville.

Our friendly receptionist is the first smiling face you’ll see when you visit our office. To complement our modern facilities, our knowledgeable visual testing team works with the latest and greatest technologies to best assess the health of your eyes. Dr. Fry will complete the exam by inspecting your eyes, discussing eye care options, answering your questions, and probably sharing a few jokes in the process. Our knowledgeable, licensed dispensing opticians will make sure you get the most stylish, technologically advanced pair of glasses you have every had.  When you visit our office, you will leave completely satisfied and confident with our doctor, staff, products and services!

We invite you to refer your friends and family to our comprehensive website and to our practice. If you have any questions please feel free to contact our office at (865) 966-0100.       

Premier Patient Referral & Reward Plan

You can use our Premier Referral program to take advantage of significant savings. Send your friends and family to us for the finest eyecare available and receive $20 off your next purchase of any product in our office.   Just have them write your name on their welcome form crediting you with the referral.  The more people you refer, the more you save.  It's that easy!

Savings on 2nd Pair of Eyewear

You may be considering prescription sunglasses or a second pair of eyewear for dress, casual, sports wear or computer glasses. You can receive 30% savings on the second complete pair if purchased within 90 days of your prescription eyewear purchase.  This is a limited time savings so don't wait.  If you are using vision plan benefits, some restrictions may apply.  We will be happy to help you get maximum savings by looking at your individual plan.